Connect
To Top

Attract, Grow, Retain and Profit As a Small Business

Keeping customers, acquiring new customers, growing a company, managing every part of a small business can be a juggling act.  Finding a good balance while growing your customer base is key to a successful business.

So what do you do as a small business to compete in today’s world?

What’s The Problem?

This is why your business exists; you are solving someone’s problem.  Identifying that problem and continuing to deliver to your customers a solution to their problem, will keep them trusting you and coming back for more.  Keep finding out what keeps them up at night and see what you can do to help them.

Be An Open Book

Be honest and forthcoming with your customers.  Nobody likes to be duped and if you aren’t honest with them, this will be the quickest way to lose them.  Tell them what is going on with their account, explain problems if they come up, admit it if you made a mistake. Be honest about the service you can provide them, so your customer doesn’t get confused.

Keep Customers

Keeping your customers happy while maintaining the quality of the service is something that sometimes gets overlooked.  Do whatever it takes to keep that customer.  They already have shown that they trust you enough to buy from you.  What they experience needs to be something they would want to tell their friends about, so make sure that you communicate with them, quickly and effectively, knock their socks off if you can.

Referrals Program

Encourage referrals by incentivizing your current clients by bringing them to you.  Who knows better who else might benefit from your service?

Strength is Power

Working in your strength is more effective than trying to do every part of the business, that you might not like doing.  Look at tools to help with areas that you are not strong in, like a more automated marketing system that keeps the interaction between you and your potential customers.  Keep track of these accounts in project management software to keep marketers, sales reps and managers all informed about what is going on all in one area.

Manage Your Customers

The easiest way to do this is with a Customer Relationship Management Tool.  By building a more customized relationship with them, you will make them feel important.  It will make it easier for you to identify their buying preferences so you can talk to them in their language and know what they want.  Using a more automated system to talk to them will make sure that communication is kept up on a regular basis.

sonia r landry

Sonia Rina Davies is a passionate entrepreneur, speaker, author, and personal development coach. She is an outspoken advocate of the free market economy and has helped countless clients identify their core values, envision and realize goals that resonate with those values. She oversees several businesses both online and offline.

More in Strategy

  • 2018 Midterm Election Cost Could Top $5 Billion

    Today is the day. Americans are casting their votes in the 2018 midterm election. After the votes have been cast, this midterm...

    Staff EditorNovember 6, 2018
  • Free Market Capitalism

    Is it working? The long-running debate in America is whether socialism or capitalism better, with plenty of finger-pointing in either direction...

    Staff EditorOctober 29, 2018
  • Raising Minimum Wage

    More and more government representatives are advocating raising minimum wage. Would raising minimum wage to $12 and with mandatory sick time...

    Staff EditorOctober 26, 2018
  • Advice for Entrepreneurs – Kevin O’Leary

    Focus On Money Or Not – Advice for Entrepreneurs Shark Tank Kevin O’Leary has some advice for entrepreneurs, and he says...

    Staff EditorOctober 23, 2018
  • Free Markets Reward Hard Work in Mississippi

    They not only reward hard work but also catalyze innovation while providing technology and comforts not attainable previously by the common...

    Staff EditorOctober 22, 2018
X
Welcome!