To Top

Pepsi Launches Startup Accelerator

While aggressively rolling out a new sparkling water line called Bubly, Pepsi launches startup accelerator in North America.

The goal is to work with innovative startups that focus on health and wellness.

Europe saw this program from Pepsi two years ago, now it’s here.

Is your startup based in the U.S. or Canada?

If so, you have a chance at being one of 10 startups to work with Pepsi.

The program called Nutrition Greenhouse will give $20,000 in grant money during a six-months business optimization program.

Imagine getting mentorship from executives that head companies like Quaker, Stacy’s and Naked.

It gets even better for one of the 10 companies

One will be awarded $100,000, with the opportunity to continue working together.

You do have to qualify and have a demonstrated sales track record to be considered.

This program is a big opportunity for a new company, which will not only learn how to adapt to shifting consumer tastes but gain new exposure a well.

Pepsi isn’t the first to come up with this.  General Mills and Tyson foods all have created similar programs.

Learning about a consumer on a broader scale will also help PepsiCo find new innovative ways to adapt to consumer needs, which are ever changing.

Pepsi launches startup accelerator program to focus on nutrition and wellness

It’s important for companies to learn as much as they can in order to understand better this market. When you have a brand that comes under fire for health concerns as often as Pepsi does, it makes good sense to leverage the health and wellness sector. Through the accelerator, Pepsi may even find access to unforeseen opportunities, and seek an ownership stake in promising ventures for their own brand.

Have you tried the all new Pepsi Bubly yet?

Pepsi Launches Startup Accelerator

You must be logged in to post a comment Login

More in Strategy

  • Record 157,288,000 Employed in July

    The number of people employed in the United States hit a record 157,288,000 in July, according to the employment report released...

    Sonia LandryAugust 2, 2019
  • Crypto founder paid $4.6 million to have lunch with Warren Buffett

    The cryptocurrency founder Justin Sun announced in a tweet on Monday morning that he had secured a lunch with Warren Buffett...

    Sonia LandryJune 15, 2019
  • Free Market Capitalism

    It’s working. Ending the long-running argument – but fear only the ignorant. Politicians often resort to name calling rather than educating people...

    Sonia LandryFebruary 14, 2019
  • Smart Capitalism for a Better World

    What happened to our economy? There is a growing gap from the middle class to the rich. The growing income inequality...

    Sonia LandryFebruary 11, 2019
  • Better Workers Through Conscious Capitalism

    Conscious capitalism is often seen as a differentiator that may help businesses stand out in a crowded marketplace. And there’s solid...

    Ron Davies - EditorJanuary 28, 2019